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Jake Paul's AI drama: How Sora 2 created a storm of makeup gurus and memes

Have you ever wondered what AI could do to your face? OpenAI's new text-to-video tool, Sora 2, has taken the internet by storm. And this time, the spotlight is on Jake Paul —yes, the same YouTuber-boxer whom Sora 2 users have turned into makeup tutorials and dramatic "coming out" videos! But how funny is this prank, and how disturbing is it? Let's take a closer look at this viral story.


If you
want to learn more about
Jake Paul deepfakes , the Sora 2 controversy , or the world of AI memes, this article is for you. Let's dive in!

What is Sora 2? AI's new toy

Launching on September 30, 2025, Sora 2 is an AI tool that can create photorealistic videos from text. OpenAI has designed it to be similar to TikTok, where you type a few words and it delivers a movie-like scene. But the real kick is its "Cameo" feature . You can record a short video and audio and insert your face into any scene—or let others do it.

OpenAI described it as "fun," but the internet weaponized it for memes. And its biggest victim? Jake Paul. Check out OpenAI's official site to learn more.

Jake Paul's meme makeover: Joke or spice?

Jake Paul, who has 18.8 million followers on TikTok , opened himself up to Sora 2. And then what? The internet had him:

  • Made her a makeup guru , giving tips on contouring and eyeshadow.
  • Dramatic videos showing him coming "out of the closet."
  • There was even a video of him dancing in a Pride parade wearing a feather boa!

At first, Jake joked, "This AI is going too far!" But then he himself appeared in a campy TikTok video, seemingly having some fun. His video has gone viral on TikTok —with millions of views.

Jake found it all amusing, but his girlfriend, Dutch speed skater Jutta Leerdam, wasn't exactly amused. In a video, she angrily exclaimed, "This isn't funny, people are believing it!" Fans are debating the matter on Jutta's Instagram profile.

The dark side of fun

Jake may have taken it lightly, but not everyone was laughing. These memes carried a tinge of homophobia —many videos used outdated stereotypes that were more offensive than funny. Later in a video, Jake said, "Stop it, this AI is ruining my relationships and my business." (Although, he was saying this while holding a makeup brush and applying foundation—true Jake style!)

And it's not just Jake. Zelda Williams , daughter of the late actor Robin Williams, expressed her anger on Instagram Stories: "Stop sending AI videos of my dad. It's just recycling old stuff." Meanwhile, journalist Taylor Lorenz revealed on X that her "psychotic stalker" was using Sora 2 to create fake videos of her—all without her consent.

Copyright issues are also hot. After users created a plethora of videos featuring characters like SpongeBob and South Park , OpenAI imposed strict guardrails. Now, some users are saying the app has become "boring."

The future of AI: Fun or disaster?

Sora 2 showed just how fun and scary AI can be. For creators like Jake, it's free publicity, but for the general public? It's a reminder that anything online can be true—or not.

Experts warn that deepfakes will further blur the line between truth and falsehood. However, there are positive aspects—such as educational videos, creative ads, or therapy tools. But these require strict regulations and ethics.

What is your opinion?

Have you tried Sora 2 ? Seen any funny or scary deepfakes? Comment below! And if you liked this story:

Share this article with your friends and tell them which AI meme you found the funniest (or weirdest). Let's start the conversation!

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