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Instagram Crosses 3 Billion Monthly Active Users, Says Meta CEO Mark Zuckerberg

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By Vedprakash sahu

Instagram Reaches a Major Milestone

Instagram has officially surpassed 3 billion monthly active users, according to Meta CEO Mark Zuckerberg, who announced the news on Wednesday.

Instagram reaches 3 billion monthly active users milestone.

This achievement places Instagram in an exclusive group of social media platforms with massive global reach. Both Facebook and WhatsApp—also owned by Meta—crossed the 3 billion user mark earlier in 2025, highlighting Meta’s continued dominance in the social networking space.

Growth Since the Last Update

The last time Meta disclosed Instagram’s user count was in October 2022, when the app had just crossed 2 billion monthly active users. In less than three years, Instagram has added another 1 billion users, showcasing its rapid adoption worldwide.

Mark Zuckerberg’s Reaction

Zuckerberg shared the milestone with a celebratory post on his Instagram Channel, writing:

“What an incredible community we’ve built here.”

The statement reflects Meta’s long-term vision of building connected digital communities through platforms like Instagram, Facebook, and WhatsApp.

Why Instagram Keeps Growing

Several factors have contributed to Instagram’s surge in user numbers:

  • Short-form video (Reels): Competing directly with TikTok, Instagram Reels continues to drive engagement among younger audiences.
  • E-commerce integration: Features like Instagram Shopping and in-app checkout make the platform attractive to businesses and creators.
  • AI-driven recommendations: Personalized content and AI-powered algorithms keep users engaged for longer periods.
  • Global expansion: Instagram has seen strong adoption in regions such as Asia-Pacific, Latin America, and Africa.

Instagram’s Place in Meta’s Strategy

With 3 billion active users, Instagram is not only a social networking app but also a central pillar of Meta’s advertising business. The platform is a key driver of ad revenue thanks to its massive user base, creator economy, and e-commerce potential.

Meta’s focus on AI, AR/VR, and the metaverse also positions Instagram as a gateway to future technologies, where social interaction and digital commerce could merge even further.

Instagram’s 3B Users Amplify Meta’s Global Influence

Instagram’s 3 billion monthly active users milestone solidifies its status as one of the world’s most powerful social platforms. Alongside Facebook and WhatsApp, it represents Meta’s unmatched ability to connect people on a global scale.

For businesses, creators, and advertisers, this growth signals more opportunities to reach global audiences and tap into Instagram’s ever-expanding digital ecosystem.


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